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Learn how to prepare for knowledge transfer negotiations and how to develop an effective approach. Develop the skills to manage complex situations and how to navigate relationships with, and ambitions of, multiple stakeholders.

Why join this course?
The interactive workshops includes two negotiation simulations and various case studies based on the real-life experience of the trainers. Participants will have an opportunity to assess their negotiation style and receive feedback on their effectiveness at the negotiation table.

Who should attend?
Knowledge transfer officers and legal advisors in charge of the negotiation of knowledge transfer deals with industry and/or other academic institutes.

This course is designed for professionals having at least two years of experience in knowledge transfer activities. Participants are expected to be familiar with the different types of knowledge transfer agreements and in particular licenses and collaborative research and development. 

The number of participants is limited to 16 people in order to make sure that all participants benefit from adequate feedback on their negotiation skills and style.

Learning Objectives

  • Adopt a negotiation approach aimed at achieving win-win deals.
  • Be able to balance cooperative and competitive approach at the negotiation table wisely.
  • Understand your negotiation style.
  • Know the psychological biases that can be used to shape perception.
  • Understand and protect yourself from dirty tricks.
  • Use and be aware of possible moves outside the negotiation table.
  • Be aware of body language

Course Topics

  • Win-win negotiations
  • the different types of negotiations
  • Creating and claiming value in negotiations
  • Sharing information
  • BATNA
  • Efficient frontier
  • Power in negotiations
  • Negotiation styles
  • The impact of time in negotiations
  • shaping perceptions
  • Dirty tricks
  • Programme
  • Speakers
  • Venue
  • Local Area

Programme

  • Wed 20 March 2024

    • 09:00 - 09:15    Course introduction

    • 09:15 - 10:45    Introduction to negotiations

      This session introduces the concept of principled negotiation. This approach to negotiation focuses on the interests of the parties and aims at achieving win-win deals. You shall also be provided with guidelines on how to prepare negotiations. Before starting a negotiation, it is however essential to understand who the actual parties are in the negotiation.

    • 10:45 - 11:15    Coffee Break

    • 11:15 - 12:45    First negotiation role-play

      This negotiation role-play is a two-party negotiation. It is designed to challenge both parties to negotiate and get to a win-win type of deal. Sharing information is key.

      Introduction and clarification on the role-play (11.15-11:30)

      Negotiation role-play preparation (11:30-12:00)

      Negotiation simulation (12:00 – 12:45)

    • 12:45 - 13:45    Lunch

    • 13:45 - 14:30    First negotiation role play (cont.)

      Debriefing

    • 14:30 - 15:00    The negotiator’s dilemma

      Real live negotiations essentially include both cooperative and competitive elements. Negotiators face a dilemma in deciding when to pursue a cooperative and a competitive strategy. The session explores the tension between value-creating and value-claiming strategies and how to prepare to get more of what you want.

    • 15:00 - 15:30    Coffee Break

    • 15:30 - 16:00    The negotiator’s dilemma (cont.)

      The session explains how to prepare for negotiation where value-creating and value-claiming strategies coexist and how to get more of what you want.

    • 16:00 - 16:30    Introduction to the second negotiation role-play

      Introduction to the case and how to prepare for it.

    • 16:30 - 16:45    Summing up

    • 19:00 - 22:30    Networking Dinner

  • Thu 21 March 2024

    • 09:00 - 11:15    Second negotiation role play

      The negotiation simulation is a two-party, multi-issue negotiation in which participants are scored on both their performance in negotiating the substantive issues, and on the quality of the established relationship.

      Clarifying the issues and way to report results (9.00 – 9:25)

      Group discussion to further prepare the role-play (9.25 – 9.45)

      Negotiation simulation (9:45 – 11:15)

    • 11:15 - 11:45    Coffee Break

    • 11:45 - 12:30    Non-verbal communication

      Your body says a lot about you. The goal of this session is to make people aware of what their body tells the other party and give an introduction on how to observe the other party in a negotiation and determine the meaning of non-verbal clues in this setting. Elements of body language reading will be illustrated using scenes recorded during the simulations.

    • 12:30 - 13:30    Lunch

    • 13:30 - 14:15     Second negotiation role play (cont.)

      Debriefing

    • 14:15 - 15:00    Online negotiations

      Commercial negotiations are made up of a series of negotiations including face to face meetings and various different media and technologies, including e-mails and video conferences. Being able to choose wisely among the different communication modes requires careful consideration of the advantages and disadvantages that go along with each of these choices.

    • 15:00 - 15:30    Coffee Break

    • 15:30 - 16:00    Online negotiations (cont.)

      Debriefing the e-mail negotiation.

    • 16:00 - 16:45    Cultural aspects in negotiations

      Negotiation with a company in your own country is not the same as negotiating with a company in USA or China. There are also cultural differences between European countries which need to be understood to be an effective negotiator. This session describes a few cultural dimensions that needs to be understood to effectively deal with international negotiations and provides some tricks to adjust your perceptions and actions to get better results.

    • 16:45 - 17:00    Summing up

  • Fri 22 March 2024

    • 09:00 - 10:30    Power in negotiations

      There are different sources of power in negotiations. This session first discusses the different elements of power in negotiation. The second part describes the techniques and dirty tricks that are used to shape perception and the associated psychological biases.

    • 10:30 - 11:00    Coffee Break

    • 11:00 - 11:30    Unblocking negotiations and moving beyond the negotiation table

      In addition to unlocking value and using tactics at the negotiation table, negotiators need to master the third dimension of negotiation that is “setting the table”. This is achieved by arranging the most promising negotiation situation and removing the barriers to an agreement.

    • 11:30 - 12:30    Negotiation challenges you are facing

      This session is devoted to the discussion of practical negotiation challenges or blockages faced by the participants.

    • 12:30 - 12:45    Bringing it home – Wrap-up

      Attending a negotiation course is just one stop on a long journey to develop negotiation skills.

    • 12:45 - 13:45    Lunch

Speakers

Venue

Venue - Radisson Blu Latvija Conference & Spa Hotel

Elizabetes 55, Riga LV-1010, Latvia

Room Rates at Radisson Blu Latvija Conference & Spa Hotel
Single occupancy: €85 per night inclusive of breakfast
Double occupancy: €95 per night inclusive of breakfast

  • Local Tourist Tax €1 per person/day not included
  • Participants should make their booking via this Radisson Hotels link 
  • Or via hotel website and enter the promo code ASTP24
  • Via email: latvia.sales@radissonblu.com (mention ASTP24 in the subject)
  • Via phone: +371 6777 2332

Local Area

  • Are you an ASTP Member?

  • Join ASTP

  • Register for Negotiation Skills for KTOs

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