IP Licensing is not, on the surface, complex but there’s devil in the detail and stakes are huge with agreements can stretch years into the future. It’s so easy to get it wrong. Join this course and learn how to avoid the pitfalls and explore the entire licensing lifecycle.
Why join this course
IP Licensing is an inherent part of every knowledge transfer role, whether structuring collaboration agreements (with embedded licenses) or strictly licensing to a business (or start-up) that wants to invest in and commercialise a technology for you. The process is not complex on the surface but there’s devil is in the detail and stakes are huge, with agreements can stretch years into the future. It is so easy to get it wrong; enabling licensees to wriggle out of paying royalties or by setting the wrong incentives up front.
In this highly interactive course, we will explore the entire licensing lifecycle; from the moment you apply for a patent (when the clock starts ticking) to the point where the first royalties (should) roll in. Along the way learn about technology marketing, due diligence, structuring license agreements, negotiation process, disputes and licensee auditing. Along the way you will become familiar with License Agreements. By using real cases to illustrate issues and recruiting seasoned practitioners and experienced professionals who have negotiated many complex license agreements - and seen them go wrong, you will be trained by the experts.
Who should attend?
This course targets knowledge transfer professionals in universities and PROs, particularly those whose role includes dealing with IP rights.
Attendees are expected to have some experience in negotiating license terms, enough for you to recognise when you are out-of-your-depth and may be getting things wrong, in which case you will get far more out of the scenarios and experts that we have assembled for the course.
- How to market technologies to attract and secure potential licensees
- How to value IP
- What to do when things go wrong
- How to negotiate licences to ensure a win-win situation
- Setting objectives and strategy
- Market research: finding a potential licensee
- Using Template Agreements
- Due diligence
- Putting a value on your Intellectual Property
- The strategic use of License Terms
- Anatomy of a license agreement
- Negotiation strategy – when to stand firm
- Post-signature license management
- Non-patent IP
Venue - To be confirmed
The venue will be announced soon