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The development of new and improved varieties of plants benefits the economy by increasing the marketability of crops and improving rural income and overall economic development.

Managing IP in universities is not only about patents and software; interesting opportunities can also arise from the protection of new plant varieties resulting from breeding programmes developed by researchers. In fact, the development of new and improved varieties of plants benefits the economy by increasing the marketability of crops and improving rural income and overall economic development.

The University of Bologna has a long standing tradition in developing new varieties of fruit trees (cherries, kiwifruit, apple, pear, plums). All varieties are protected by plant breeders’ rights and most of them are successfully outlicensed to growers at global level. In this webinar, Andrea Ravaioli and Bettina Riedel, Plant Variety Managers at the Unibo Knowledge Transfer Office, will share their experience in creating value out of new fruit varieties.

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