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This intensive training aims to give you a framework for developing multi-level partnerships on strategic, tactical and operational level and provides methods and tools for the strategic account.

This masterclass on Strategic Account Management will focus on how to build, develop and maintain strategic partnerships between your University/Research Institute and external (Corporate, Industry, Governmental, Public) partners. This intensive training aims to give you a framework for developing multi-level partnerships on strategic, tactical and operational level and provides methods and tools for the strategic account.

Topics such as building a strategic account management structure, R&D strategising, road mapping and matching portfolio and expertise all will be discussed during this session. We will also practice how to do a (four) SWOT analysis for your targets to develop strategic corporate collaborations, and we will share practical tools and tips & tricks to be used for ‘business planning’ to provide the participants with practical instruments for further usage.

This masterclass is for anyone working in KT/TT wanting to learn more about building strategic collaborations, especially for (senior) management, business developers, contract/contact managers and project developers.

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