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The masterclass will focus on your Professional Brand, why it’s important and what it can achieve in both a business and a personal capacity.

This course focuses on helping you understand that business development is not just about cold calling and selling. Looking after one’s contacts and business connections online is just as powerful, probably more so! 

The masterclass will focus on your Professional Brand, why it’s important and what it can achieve in both a business and a personal capacity. We will discuss ways for you to build your brand; focusing on your story and how can you tell it. Furthermore, we will focus on understanding your audience so you can create posts, updates and content which resonates with them. We will examine the types of content and discuss methods for both extroverts and introverts to engage. Finally, we will discuss platforms for sharing your story and even touch on offline ways of improving your professional brand.

Your take-home knowledge from this masterclass:

  • Creating your brand
  • Telling your story
  • Determining your audience
  • Creating & sharing content
  • Building your platform & engagement

To deepen your understanding of professional branding, ASTP and Optrix have created a special access price to Alastair’s branding support package. It is a package of over 50 short videos that lead you through all the elements of branding, audience and platform that will help you harness the power of content creation.

For people attending this course, ASTP has negotiated a special price of €75 which will give you access to Alastair's materials. You can add it to your shopping basket when booking your place on the masterclass.

You can see the contents of the course here: https://www.findingyourpassion.co.uk/courses/personal-branding-masterclass



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