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Online masterclass led by Jeff Skinner, Executive Director of the Institute of Innovation and Entrepreneurship at London Business School, UK

The best early stage investors – corporate and new venture – are able to pinpoint the weaknesses in new venture proposals with devastating speed. This is fine if you are seeking feedback early in the life of a project but tragic if you’ve already invested a lot of time and energy.

We can’t upload or download this gut instinct. However, we can set out the principal categories of ‘ worry’ that any investor has (it turns out that there are just seven) and then analyse your venture through this seven-domain framework before you put too much time or investment into it.

In this masterclass we ‘reverse engineer’ the framework, flesh it out and then show how we can use the framework to help us make go/no-go decisions and plan proof-of-concept development.

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