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In this popular course, our expert trainers lead participants on the journey from discovery to commercialisation of a technology.
Technology licensing can result in success for all involved parties with a win-win situation being the goal. There are a great number of questions, however, which must be answered before a successful agreement is executed.
This specific Technology Licensing course extends over 3-days and looks at what you can expect at each stage from: finding a potential licensee; deal strategy; preparing for due diligence; negotiation strategy; up to post-signature license management.
The training is intensive, but the blended learning makes it accessible for practitioners with up to 2 years’ experience in a KTO. The mix of trainers and their distinctive styles, delivered in short session, makes learning more stimulating. In conjunction with case studies, break-out and feedback sessions as well as panel discussions, the training has been designed to accommodate all learning styles.
As trainers and participants from all, the concurrently-run, courses are together for three days in the same venue, there is plenty of opportunity to grab a coffee during the break and catch up with any of the experts. This is also a great opportunity to meet up with your fellow training course attendees and expand your professional network.
In this session, we examine our role in taking a technology from the moment we ‘discover’ it to the time that it is finally licensed. Using a real case study, we discuss what it is we – and the academics – are trying to achieve with an eventual licensing deal: what are the steps along the way, and what our role is in making it happen. We take a real, early-stage technology as an example and question how we would ‘advise’ the academics involved. How would we set out a roadmap identifying who will do what at key milestones? We also identify those elements of the overall ‘process’ that we find the most complex and time-consuming – thereby setting a context for the course.
10.45-11.15:Coffee Break and Networking
11:15-12:30Market Research: finding a potential licensee 12.30-13.30 Lunch 13.30-14.15Non-patent IP 14:15-15:15Deal Strategy- the essence of a wise deal 15:15-15:45Coffee Break and Networking 15:45-16:00 Briefing for the evening 16.00 – 17.00Team case study: break-out session 1 17.00 – 18.15 Preparing for Due Diligence
08:45-10:45 Finance and valuation 10:55-11:15Coffee Break 11.15-12:30 Anatomy of a license agreement 12:30-13:30Lunch 13:30-15:15 Negotiation strategy – when to stand firm 15:15-15:45Coffee Break 15.45-16.30 How Companies Value Patents 16.45-17.45 Achieving Commercial Objectives 17.45-18.45 Team case study: break-out session 2
09:00-09:45 Post-signature license management 09.45-10.45 How robust is the deal? 10.45-11.15 Coffee Break 11.15-12.45 Team case study: presentation and feedback by panel 12.45-13.00 Wrap Up 13.00-14.00 Lunch Course Ends
Welcome to Fletcher Wellness-Hotel Leiden, for your days of training and networking. At the back of Leiden Central Station, the venue is conveniently placed for exploring the city.
2333 CW Leiden
+31(0)71 – 870 02 60
To book rooms at the special ASTP rate, follow these instructions:
1. Go to Wellness Hotel Leiden
2. Click book now
3. Choose the number of guests
4. Click add code
5. Select Rate Access/Corporate Code, fill in ‘Groups’ and click add
6. Then select add code again
7. Select Discount Code, fill in ASTP2019 and click add
8. Click update guests, rooms and select the desired dates. Make sure you finish the reservation and fill in all the requested details
It is only possible to book for the agreed rate room via this website. We cannot guarantee this rate if you book via any other website, via e-mail or telephone.
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Travel to Leiden City Resort from Leiden Central
ASTP has negotiated a rate of €140 per night for our guest. We will be posting the special booking link here soon.
Training Course Rates
Member Early Bird available until 16th October 2019: €1290
Member regular fee after 16th October 2019: €1350
If you are not a member join here for €250 a year and benefit immediately from the membership discounts and other specials
CE Points: 18
How to market technologies to attract and secure potential licensees.
How to value Intellectual Property including patents to prepare for a negotiation.
How to negotiate a licence. Tips to minimise roadblocks and close favourable deals.
How to manage licences post signature including collecting royalties and running audits.
What to do when things go wrong?
How to negotiate licences to ensure a win-win.
Marketing Intellectual Property
Valuing Patents and other IP
Negotiating a Licence
Post deal management
Handling difficult situations
Why join this course?
Technology transfer is the business of selling new technologies to companies that can make products or services from them. Our challenge is to identify potential licensees and negotiate a balanced license agreement – which involves a lot more than just agreeing a royalty rate. The process is not inherently complex – but there are many good practices and strategies to learn (and bad ones to avoid).
In this highly interactive course, we will explore the many different facets of the licensing process through case studies, teamwork and workshops. You will learn from experienced practitioners – those who have negotiated many complex license agreements. And you will meet both academia and industry counterparts to understand their different perspectives on licensing technologies.
Who should attend?
This course targets technology transfer professionals in academia and in industry with at least two years of experience in technology marketing and/or licensing and will focus on the development of personal skills and insights. Do you need to learn the latest marketing and negotiation techniques to prepare you for licensing technologies to industry or scouting new technologies from academia? Are you looking to become an effective Licensing Executive or Contracts Manager?
ASTP-Proton brought the right structure and terminology into my knowledge on technology licensing.
René Widmer, ETH Transfer, Switzerland
The course exceeded my expectations. We were all to exchange experiences and learn different options of approaches to existing problems.
Patricia Lima, Instituto superior technico, Portugal