This new course explores how to develop an effective knowledge transfer strategy; gain trust of researchers; attract and retain the right staff; and implement robust policies, systems and processes.
Why join this course?
This three-day course provides a framework for establishing or running a successful knowledge transfer (KT) operation in a university or research organisation. Although every organisation handles its KT activities differently, most of the underlying challenges faced by KT leaders are similar. This course has been created by experienced KT Directors with decades of experience structuring offices and managing the challenges of delivering long-term outcomes and impact from short-term resources and staff; as well as facing institutional stakeholders with limited KT experience, yet high expectations.
The course explores how to develop an effective KT strategy; gain trust of researchers; attract and retain the right staff; and implement robust policies, systems and processes. The interactive sessions include case studies and practical examples of KTO operations. There will be ample time for participants to share experiences and issues.
Who should attend?
This course is for people who are developing a new KTOs or reshaping existing ones. It is also for experienced KT practitioners who want to gain a better understanding of how to pull together all the elements needed to grow a successful KTO. The course is an excellent foundation for those who aspire to leadership (even Director) positions within a KTO, since this type of responsibility will inevitably involve the design of operations needed to conduct a KTO’s business.
This new course shall be practical and relevant. Participants should preferably have operational experience and some ongoing responsibility within their unit. It is necessary that they realise that there is room for improvement and that there are better systems out there. That way, the chosen scenarios will resonate more and form a better basis for learning and allow for better exchange with fellow course participants.
- The context of KT within the organisation
- Organisational options for the KTO
- Development of strategic goals, KPIs and financial drivers
- Professionalise KT processes, policies, contracts and agreements
- Encourage and incentivise academic engagement
- Development of entrepreneurial leaders
- Effectively engage stakeholders and partners
- Why do we need a KTO? The KTOs role within the organisation
- Organisational models for a KTO
- Creating subsidiaries for commercial activities
- Beyond your KTO: which entrepreneurial ecosystem is needed to support your work?
- Understanding your financial situation
- The KTO strategy - What is your strategy and how do you want to spend your time?
- Professionalising your KT processes, policies and agreements
- Oiling the wheels of academia
- Finding external partners
- Managing Proof of Concept (PoC) schemes
- Creating and supporting a motivated team
- Marketing your KTO
09:00 - 09:15 Course introduction
In this opening session the Course Directors outline what to expect from the days ahead and answer any queries.
09:15 - 10:45 Why do we need a knowledge transfer office?
The role of the KTO within the organisation
What would happen if we just left it to the market? If academics simply engaged with partners and developed outcomes?
This session shall use a case study to demonstrate how to respond to a head of department who argues that there is no need for the KTO and that the resources should be redistributed to their department to pay for better researchers.
Participants shall work together to explore the KT’s mandate and objectives: the tasks of the KTO, stakeholder expectations and management, and critical success factors
Trainer: Sean Fielding
10:45 - 11:15 Break
11:15 - 12:45 The organisational models for a KTO
Understand the different models for organising a KTO and the possible funding models. How does the model support the mandate and objectives of the KTO and how can they be improved? Explore the skills and staff profiles required to effectively run the office and, in groups, reflect upon the organisational models of the participants.
12:45 - 13:45 Lunch
13:45 - 15:00 Creating subsidiaries for commercial activities
Some semi-commercial activities can outgrow a department and, if they are to flourish, need to be structured as a separate subsidiary.
In this session we examine the pros and cons of creating ‘special purpose vehicles’ and how best to structure them.
Trainer: Jeff Skinner
15:00 - 15:30 Beyond your own KTO: which entrepreneurial ecosystem is needed to support your work?
How can you shape an ecosystem to make a real difference and enhance the performance and impact of your KTO?
This session examines organising your ecosystem: determining the players that need to be assembled such as: legal, financial, patent agents, marketing; sector specialists and more. How do you set the vision and goals, and deliver on them?
Speaker: Martin Raditsch
15:30 - 16:00 Break
16:00 - 17:30 Peer mentor groups
Working in groups, participants shall identify, and then discuss, a challenge they are currently facing.
- What has gone wrong?
- What opportunities have been missed?
- Has a particular group proved difficult to persuade?
This challenge shall become the participants focus throughout the course with the intention that they will have created a solution by the end.
17:30 - 17:45 Round-up day 1
What did we learn today?
19:45 - 22:00 Networking dinner
09:00 - 09:15 Introduction day 2
Now that we know what the TTO is, how is the TTO working? Is it effective and value for money? A consultant has been called in by the President to review the office. How can you defend yourself and come out stronger?
09:15 - 10:45 The KTO Strategy
What is your strategy and how do you want to spend your time? This session helps to critically examine the criteria for setting strategic priorities across your KTO, managing expectations, monitoring and reporting on the performance and outcomes of your KTO.
It shall explore what it takes to build a business plan and how to use a business plan to get additional budget/resources for your KTO.
Trainer: Sean Fielding
10:45 - 11:15 Break
11:15 - 12:30 Professionalising KT processes, policies and agreements
There are many areas of KT activities for which a clear policy, clear rules and regulations are required.
In this session, participants shall explore critical KT policies, processes, the agreements and reward mechanisms required to operate a professional KT Office. Participants are invited to share their operational practices to develop a minimum professional toolkit.
12:30 - 13:30 Lunch
13:30 - 14:30 Oiling the academic wheels
This session will explore how to help academics to take their ideas further by reducing the barriers to engagement. Short presentations on:
- Finding external partners : what is the role of the KTO in helping academics build good partnerships and what mechanisms work?
- Managing Proof of Concept (PoC) schemes: What are PoC schemes and how can they be effectively managed?
- Revolving funds and venture funding: what is needed, where and why:
- Pre Seed Funds
- Seed Funds
- Incubator Funds and Facilities
- Accelerator Funds
- Venture Capital
- Public Private Partnerships
Trainers: Martin Raditsch
14:30 - 15:00 Understanding your Finances and Value - Part 1
This session Includes the basics of balance sheets, profit and loss, EBIT/EBITDA and cash flow and mechanisms for valuing future cashflow.
Trainer: Florian Kirschenhofer
15:00 - 15:30 Break
15:30 - 16:30 Understanding your Finances and Value - Part 2
This session includes the key financial indicators that a KTO needs to be looking at to monitor (and prove) its success including the value of the pipeline and wider benefits to the organisation.
Trainer: Florian Kirschenhofer
16:30 - 17:45 Peer mentor groups
Participants work in groups on their chosen peer mentoring topic in order to present a solution by the end of the course.
17:30 - 17:45 Round-up day 2
What has been learned today?
09:00 - 09:45 Creating and supporting a motivated team
How can you grow a creative, resilient team of entrepreneurial leaders and keep them motivated through set-backs and the structural challenges that face KTOs? What are the key mechanisms that can ensure retention and personal growth of staff?
Trainer: Sean Fielding
09:45 - 11:00 Marketing your KTO
A critical component of organising your KTO for growth and success is to convince your internal customers, partners, sponsors, and talent to join in with your mission. How can you create a culture of success?
We shall discuss how to establish your brand with key audiences; how to build internal champions and how to increase the impact of your work and the recognition your office receives for it.
11:00 - 11:30 Break
11:30 - 12:45 The peer mentors showcase - responding to participants‘ challenges
Each group feeds back on the consultant’s solution to the problem brought by one of the group. Solutions shall be assessed by the course or a panel of directors.
12:45 - 13:00 Round up of day 3
13:00 - 14:00 Lunch and farewell
Venue - Calipolis Hotel Sitges
Av. Sofia, 2, Sitges 08870, Spain
Room Rates at Calipolis Hotel
Single occupancy : €130.00 per night inclusive of breakfast
- Local Tourist Tax 1,32€ per person/day not included
- Participants should make their booking through hotel website with the promotion code ASTP2024